Digital marketing is an ever-changing method of communication. It helps businesses connect with target audiences, consumers build a relationship with brands, and marketers flex their creativity. And with the holidays in full swing (RIP, Black Friday), it's more important than ever to lean into holiday ads.
But holiday advertising campaigns differ from your run-of-the-mill campaigns during the rest of the year. Let's explore the differences, the methods, and how to set yourself apart this holiday season.
And, who knows? Maybe your business will show up in one of those 'best holidays ads.' Well, if you play your cards right, that is.
How To Get The Most Sales This Holiday Season
Whether it's Black Friday, Christmas, Hanukkah, a family get-together, or any occasion, these methods are surefire ways to drive up revenue. The key? Holiday ads and the nitty-gritty details that make them so unique and consequential. Whether it’s using Google for an ad campaign or Twitter to get the word out about your company, it’s all amplified by the holidays.
Utilize Both Holiday Ads And SEO
We all know how important search engine optimization is for ad exposure. During a solid SEO campaign filled with pertinent keywords, your customers will ideally find your company's page and do business with you. To get to that point, you need to craft a good SEO strategy. Are you targeting the right keywords for your industry? What is the keyword difficulty and volume? Should you focus on long-tail keywords? Whichever scenario you find your business in, you need to focus like a laser on your holiday ad goal. Craft unique ad content, utilize paid advertising, and more.
Offer Discounts on Items
Now, this may seem obvious. Offering discounts appears to go hand-in-hand with the holiday season. However, there's a caveat. When you offer your customers discounts, also provide an incentive for them to come back with a promotional code.
Offering a promotional code after a new holiday purchase helps prime the customer to look toward your business the next time they need your particular products and services. It doesn't matter how low or high you go either; your customers will appreciate even a 10% discount if offered.
Free Products With Purchase
'Tis the season for giving, right? Here's an area where your ad could come in handy: offering a gift. Well, technically a free product with purchase. Offering a product at no extra cost - whether it's a tote bag, sweatshirt, or small set of makeup brushes - really fires potential customers up. Offering a gift within your ad is a fantastic sales tactic to help convert browsers into customers.
Steep Discounts To Increase AOV
Average Order Value (AOV) is one of the most important ways for e-commerce startups and businesses to essentially measure their spending for the entire year.
While it’s great to keep the customer in mind when crafting your creative discounts and promotions, remember that you need to monitor your bottom line. If you’re in a safe place to experiment with steeper discounts, then do so.
Plus, a great way to increase AOV during checkout is cross-selling. Is your customer aiming to buy a particular product that has supplemental aspects to it? Using cross-selling to offer additional items at a discounted price is just a good business practice for converting. You could also offer tiered pricing options to encourage customers to spend a bit more freely.
For example, if a customer spends $150 this visit, they’ll receive $30 off or a gift once they reach that AOV threshold. Play around with specific ideas that resonate with both you and the customer. Free shipping is always popular.
You should tailor the entire shopping experience to the customer and their shopping journey. You could include upselling as well, where you offer to upgrade an item at a minimal price increase.
Spreading The Word On Social Media
It's not up for debate: social media is one of your biggest keys to success. If you're not already advertising your brand and your products on Instagram, it might be too late this year. But don't let that deter you. SMM is still one of the best ways to casually reach an audience.
Social media like Twitter and Facebook allow businesses to communicate with a target demographic directly. Facebook and Instagram released their holiday ad guide a few months before to help you acclimate to product promotion and sales. Peruse this guide a few months before the holiday to ensure that your company has its ad methods down to a science by the time people are brandishing their checkbooks.
Partnering With Larger Accounts For Giveaways
Sharing is caring. That's what the holidays are all about, right? Speaking of the impact of social media, partnering up with larger accounts for unique giveaways, promotions, and more is a great advertising move. It exposes your brand to a larger audience,
Capitalizing on Holiday Ads This Year
The season for giving is also the season for advertising. This is the time of year for your creative side to show in your ads and find intuitive new ways to reach and convert customers.
Oh, and make sure you have a solid Facebook Feedback score before you start! The last thing you need before diving headlong into an SMM campaign is to find out your ACE score is lower than optimal.
Regardless, if you follow any and all of the above steps and methods, your holiday ads will likely be unique, creative, and intuitive avenues to reach your target audience for the holiday season.