Google Analytics is one of the most effective tools to use in marketing campaigns. With the recent release of Google’s newest iteration of its Analytics, GA-4, Universal Analytics (UA) is on the back burner going forward. Users can still use UA, but GA will be the most streamlined way to measure web traffic and monitor trends across multiple platforms. That’s why sharing Google Analytics access is crucial to success.
There are some pretty significant differences between the two. However, the process for permitting users access is exactly the same.
But how do you go about sharing access with other team members, digital marketing consultants, and clients? Let’s take a detailed look at exactly how to share Google Analytics access.
Sharing Google Analytics Access
It's a reasonably straightforward process to share Google Analytics access with various users.
- Go to analytics.google.com.
- Click on the gear on the bottom left for admin access. This page has a few tabs: account, property, and view.
- Click on 'account user management.’
- Click on the blue '+' on the top right, click 'add users' - you will need to know a user's email address to do so.
- Add information on the level of access you’re giving to users. You have a few options. You can choose to grant different levels of access: Edit, Collaborate, Read and Analyze. You can also give a user full admin access and allow them to add users of their own, delete them, and manage permission.
You'll see a list titled 'account permissions.' This is where the list of users with various forms of access is listed.
Wrapping Up Sharing Google Analytics Access
With a simple four-step process, you can permit various users to monitor and help modify your account, website, and property. Giving permission opens up your ad campaign to new ideas, perspectives, and edits.
You will have to determine which users you will give access to and the levels of access. Use your best judgment.
If you want talented individuals to read and analyze your site and help you make changes, sharing Google Analytics access is a fantastic idea.