Crafting content for your new blog is exciting. It's your opportunity to reach clients, promote your business knowledge, and make people curious about what you offer. Writing good blog copy is a fantastic way to attract an audience.
However, not everyone can effortlessly write good blog copy. It's a learned skill that requires patience, resources, and research.
What makes people read blog copy and follow your business? Let's take a look at some ways to write compelling and evergreen blog content.
Growing Your Business Through Perfect Blog Posts
If you want to grow your brand, you need a creative mixture of aspects like solid SEO research, the perfect time to post your blogs, and more. Let's focus on a few key ways and examples of writing good copy to help your business grow.
Basic Writing Proficiency
It's time to transport yourself back in time. Summon all the relevant reading and writing skills you learned in high school.
You're going to need a firm grasp of vocabulary, grammar, and prose. Writing compelling blog copy is all about attracting and engaging readers. If your sentence structure is lacking, broken, or simply uncompelling, blog readers are much more likely to click away.
Finding Your 'Voice'
The voice with which you write dramatically affects the entire experience of your blog. It communicates who you are to readers and how you conduct business and outreach. Having a memorable voice will leave readers with a good blog experience.
You can practice nailing down your personal 'voice' to make your blog stand out. Words tell stories. If you use flowery words and phrases, along with exciting content, it can give you a considerable boost.
And, of course, make sure your copy is entirely devoid of spelling errors. There is no excuse for this.
Know Your Audience
Who are you writing to? Is it a group of accountants? Or is it a casual demographic? Determine who your audience is and write to them. If you're aiming for a more professional tone, avoid using slang, casual words, and phrases. Be informative.
Your writing should serve as a powerful example of expertise, authoritativeness, and trustworthiness.
The Importance of Style
Not every audience is the same. Some readers will significantly enjoy a casual, conversational tone. Keep in mind that you can't satisfy every reader.
However, finding your style is crucial. There are a few examples of different writing styles.
- Conversational copy: This is a style where the writer holds a 'conversation' with the reader. This style has sentences like 'Have you ever...' and 'I know what you're thinking.' The benefit of conversational copy is that it seems more friendly and open than other versions of blog copy.
- Informative copy: Informative copy cuts all the flowery words and phrases out, aiming only to inform readers. This experience, while undoubtedly helpful, may leave customers and readers wanting more. However, if you're writing about a highly technical subject, this may be your best choice.
- Honest copy: This is a bit of a gamble. With honest copy, the writer fully admits the drawbacks of a product or service. If talented enough, the writer's gambit in telling the truth can pay off in dividends. The customer and reader have a sense of trust in the writer.
- Storytelling copy: People love a good story. Storytelling copy is a fantastic way to communicate exciting ideas creatively to readers. Start with a great intro, followed by a compelling conflict, resolution, and of course, realistic dialogue. While there's no need to exhibit Pulitzer Prize-level writing chops, readers will undoubtedly love a good story by a talented storyteller.
Remember expertise, authoritativeness, and trustworthiness? These three blog copy qualities make up a powerful example of Google search engine optimization: E-A-T pages. These pages and good copy exhibit all three qualities in abundance.
Aside from being good qualities in blog writing in general, what purpose do E-A-T pages serve?
Blogs and websites that exhibit E-A-T are more likely to rank higher in Google SERPs. Using keywords in your blog copy and writing authoritatively on what you know in your niche will reach more readers. More importantly, SEO will boost outreach, site rankings, and impressions.
Writing Good Blog Copy: What's Next?
Writing good blog copy isn't a perfect science. There are numerous factors constantly in motion that determine whether readers will flock to your website.
If you keep these essential tips in mind, along with some added benefits from SEO, you'll be well on your way to reaching readers and target customers.