Intermediate Tips for Improving Google Search Ads Performance

So you have the basics of Google Ads down, but you want to get more out of your campaigns. Luckily, Google Ads has numerous ways of customizing, planning, and mapping campaigns to maximize conversions.
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So you have the basics of Google Ads down, but you want to get more out of your campaigns. Luckily, Google Ads has numerous ways of customizing, planning, and mapping campaigns to maximize conversions.

Taking a basic understanding of Google Ads, let's add more advanced assets to your advertising tool kit.

'Near Me' Local Search Engine Optimization

Part of a good ad campaign, especially a localized one, is engaging in local SEO. If you have ever searched for a restaurant or store near you, you're likely familiar with local results popping up when you search.

If you craft a great local SEO campaign filled with relevant, long-tail keywords exclusive to your area, you could stand out.

Since mobile devices are considerably popular with users doing local searches, it makes sense to craft a robust localized campaign.

The tricky part of an excellent local SEO campaign leading to your page is homing in on the exact area. It can be difficult, as you could end up advertising to people outside your area, rendering your ad campaign useless. That's why you need to pour your efforts into localization. Be as specific as you can.

Optimize for Mobile

This one is a bit broad but still crucial for increasing CTR, engagement, and conversions. By having a solid mobile ad campaign, a massive chunk of people will see your product.

Specifically, click-to-call is a great way to tap into the mobile market. On Google Ads, there are a few ways to do this.

  • Call Extension - Call extension is a feature that shows a 'call' button right next to your ad. This is easy access to your company.
  • Calls from your website - Google Ads uses a generated phone number, replacing your number in the process. When someone clicks on your ad, they'll receive a forwarding number directly to you. This is perfect for analyzing ad-related activity explicitly tied to this number.
  • Mobile Site Number Clicks - This is a unique feature, as it merely tracks how many people click on your phone number. However, your phone number is a 'dud' in this respect, allowing you to see and measure how many times consumers click.

Whichever method you choose, merely engaging in an effective mobile campaign is essential for success.

Landing Pages

You always want to attract potential conversions and pull people in. That's why it's so important to have a striking and effective landing page for your business.

What's a great way of doing this? As with a lot of campaign improvements, it's through studying competitors.

If you study your major competitors, you can see what works, what doesn't, what keywords they use, and more.

Your very competition can serve as an invaluable campaign resource. Using the information you glean from competitors and customers, you can harness Google Ads to build your landing page better, drawing people in.

Conclusion

If you have a basic grasp of Google Ads, these tips will help you hone your abilities to garner clicks, improve CTR, and convert customers. Whether it's using a more localized form of business advertising, engaging with mobile devices, or bidding, you can raise your Google Ads campaign to the next level.


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