Facebook Ads is an effective way to market to your target demographic to one of the most popular social media platforms that have ever existed. But what if you had more insight and control over ad campaigns? Thanks to Facebook Pixel, that's now a reality.
However, you need to ensure that Pixel is in working order before you reap the rewards of a killer campaign. It seems simple, but you'd be surprised that not having Pixel in working order can set you and your business goals back significantly.
Before we get into checking to see if your business is benefiting from Facebook Pixel, let's nail down some basics first.
What Is Facebook Pixel?
Facebook Pixel is a way to ensure that your ads target your ideal audience. You can end up wasting a lot of time and resources throwing ads out there, only for them not to reach your target demographic. With Pixel, you can increase sales and better monitor web traffic, conversions, and website activity.
You'll get notifications from user actions, also known as event actions or event tracking.
Should I use Facebook Pixel?
Absolutely. If you want to get the most out of your business, having Facebook Pixel installed is a step in the right direction. In terms of effective digital marketing.
If you aren't currently using Facebook Pixel, you're doing yourself (and your business) a huge disservice. Pixel is fantastic for remarketing to existing and returning customers and users. Pixel shares conversion events with advertisers and marketers, giving you unfettered access to all the helpful user data you need to succeed.
Pixel is also great at sharing valuable analytics info about your ad campaign. Is it performing well? Are you hitting your target audience? With Pixel, it's all there: user data, trends, target demographic information, and more.
So, should you use Facebook Pixel? Yes, and why don't you have it installed already?
How To Ensure Facebook Pixel Is In Working Order
Now that you know that you should be using Facebook Pixel in your ad campaign, how do you ensure it's in working order? There are a few steps.
The perfect way to ensure Pixel is working is by first installing it. Check out the official Facebook Business page for downloading information.
Facebook Pixel Helper Chrome Extension
There's nothing too complicated regarding the Pixel Helper extension. It merely detects if Pixel is on your website in the first place. It's a great, simple way to check off the first box of Pixel requirements. After installing the extension, you'll see the status of Pixel on your browser's toolbar. If the symbol is grayed out, your website is without Pixel. Simple as that.
See If Conversion Events are Up and Running
Now that you have Pixel working on your site, it's time to make sure that the actual conversion events can occur. What's the best way to do this? Through engaging in the conversion event yourself, of course.
Give your own conversion event a test run and see if it registers on your website's Pixel. If it doesn't register, you're going to need to recheck and see if you correctly installed the conversion event in the first place.
So, Is Facebook Pixel Working Properly?
With these tips, you'll be able to ensure your ads and business are bringing in conversions. Although it may seem obvious, making sure Facebook Pixel is in proper working order is the first step towards users engaging with your business.
Ensure everything is up and running, and Facebook Pixel will work wonders for you now and in the future. And remember to install the Pixel Helper Extension!