In today's digital age, businesses seek ways to improve their online presence and reach a wider audience. One way to do this is through Search Engine Optimization (SEO), a process of optimizing a website to rank higher in search engine results pages (SERPs). Long-tail SEO, in particular, is an essential aspect of SEO that businesses should consider to increase their visibility online.
We will provide an in-depth guide to long-tail SEO, including what long-tail keywords are, how to find them, and how to use them for SEO.
We will also discuss the benefits of using long-tail keywords and provide specific examples. Additionally, we will introduce two long-tail tools for placing advertisements based on keywords.
By the end of this article, you’ll better understand the importance of long-tail SEO and how to incorporate it into your digital marketing strategy.
Definition of Long-Tail Keywords
Long-tail keywords are precise and targeted search phrases containing three or more words. They are longer and more detailed than short-tail keywords, typically consisting of one or two words.
Long-tail keywords are specific to a particular niche or topic and are often used by people who are further along in the buying process and have a clearer idea of what they are looking for.
Comparison between Long-Tail and Short-Tail Keywords
Short-tail keywords have a higher search volume than long-tail keywords but are more competitive and harder to rank.
Long-tail keywords have a lower search volume but are less competitive, making it easier for businesses to rank. While short-tail keywords are more likely to attract a large amount of traffic, long-tail keywords are more likely to attract highly targeted and motivated visitors.
Examples of Long-Tail Keywords
Examples of long-tail keywords include "best digital marketing agency for small businesses," "affordable SEO services for startups," and "top-rated content marketing strategies for ecommerce." These keywords are highly specific and targeted to a particular audience's needs or interests.
Benefits of Using Long-Tail Keywords in SEO
Using long-tail keywords in SEO has several benefits.
First, they are less competitive than short-tail keywords, making it easier for businesses to rank for them.
Second, they attract highly targeted and motivated visitors who are more likely to convert into leads or sales.
Finally, long-tail keywords provide a better user experience since they are more specific to a particular audience's needs or interests. Overall, using long-tail keywords is an effective way for businesses to increase their visibility online and reach their target audience.
How to Find Long-Tail Keywords
As we've established, long-tail keywords are crucial for SEO success. But how can you find the best ones to use for your website? Here are some techniques to consider.
Importance of Researching Long-Tail Keywords
Before you can find long-tail keywords, it's important to understand why you need to research them. By conducting research, you can:
- Identify relevant, low-competition keywords that will help you rank higher in search results
- Understand the language and terminology that your target audience uses to search for products or services like yours
- Create content that addresses the specific needs and questions of your target audience
- Drive more targeted traffic to your website and improve your chances of converting that traffic into customers.
Now that you know how crucial long-tail keywords are for your business, it's time to use some tools and techniques to take this foundation even further to achieve SEO excellence.
4 Techniques for Finding Long-Tail Keywords
Here are some easy techniques to start mastering long-tail SEO. Try out each one to see what clicks with you!
Google Keyword Planner Tool
Google Keyword Planner is a free tool that lets you find keywords related to your business and see how often people search for them on Google.
You can use this tool to find both short-tail and long-tail keywords.
Here’s how to use it:
- Sign up for a free Google Ads account if you don't already have one.
- Go to the Keyword Planner tool and select "Discover new keywords."
- Enter a product, service, or category related to your business.
- Use filters to specify your target audience, location, and language.
- Review the list of suggested keywords and choose the most relevant ones with the right level of competition.
Google Search Console
Google Search Console is another free tool from Google that can help you find long-tail keywords. It shows you the actual search terms that people use to find your website and the pages ranking for those terms.
Here are the steps to use it:
- Sign up for a free Google Search Console account.
- Go to the Performance report and select "Queries."
- Review the list of search queries people use to find your website and identify any longer phrases relevant to your business.
Ahrefs is a paid SEO tool that offers a wide range of features, including keyword research.
With Ahrefs, you can analyze your competitors' websites to see what keywords they're targeting and find long-tail keywords with low competition.
To use Ahrefs, do the following:
- Sign up for an Ahrefs account.
- Enter your site URL or a specific keyword.
- Review the list of keyword ideas and choose the most relevant ones with the right level of competition.
SEMrush is another popular paid SEO tool that offers keyword research features. Like Ahrefs, you can use SEMrush to analyze your competitors' websites and find long-tail keywords with low competition.
To use SEMRush:
- Sign up for a SEMrush account.
- Enter your website URL or a keyword related to your business.
- Review your keyword ideas and choose the best ones with a healthy level of competition.
Tips for Choosing Effective Long-Tail Keywords
Once you have a list of potential long-tail keywords, choosing the ones that will be most effective for your website is important.
Here are some tips to keep in mind:
- Choose highly relevant keywords for your business and the content you want to create.
- Look for long-tail keywords with low competition and high search volume.
- Consider the user intent behind each keyword – what are people looking for when using that phrase?
- Use a mix of short-tail and long-tail keywords to create a balanced approach to your SEO strategy.
If you want to get creative, use a combination of the four to cobble together some great long-tail keywords to ensure you're crafting the best strategy possible. Now that you have a foundation, it's time to explore the ways to actually implement long-tail SEO strategies.
How to Use Long-Tail Keywords for SEO
Once you have the appropriate long-tail keywords, you must use them effectively on your website to improve your SEO.
Here are some tips on how to use long-tail keywords for SEO.
Placement of long-tail keywords on a website
Long-tail keywords should be placed strategically throughout your website to make it easier for search engines to understand the content on your site.
Some key areas where you should use long-tail keywords include the title tag, meta description, headers (H1, H2, H3), and the body of your content.
For example, if you're writing about an Orange County commercial solar power company, maybe including something in your subheadings like, "Orange County solar installer."
The specific location and the subject differentiates itself as a basic long-tail keyword, one you can utilize well in website content.
Using long-tail keywords in content creation
One of the most effective ways to use long-tail keywords is by creating content that targets them. This can include blog posts, articles, product descriptions, and other types of content. Ensure the content is informative, valuable, and relevant to your long-tail keyword.
Take an example from our friends at Hideout Fitness in Irvine, California. In one of their articles, 'Why You Need An Irvine Nutrition And Fitness Coach' they employ 'Irvine nutrition and fitness coach' as the article's primary keyword. It's a solid long-tail keyword, as it caters to Irvine residents, and specifies what people are looking for, namely fitness and nutrition coaches.
Optimizing meta titles and descriptions with long-tail keywords
Optimizing your meta titles and descriptions is essential to improve your website's click-through rate (CTR). Incorporating long-tail keywords into these elements can increase the likelihood of your website appearing in relevant searches and attracting clicks.
Linking strategies for long-tail keywords
Another effective way to use long-tail keywords is by incorporating them into your internal and external linking strategies.
Internal links should use descriptive anchor text that includes long-tail keywords, while external links should come from reputable websites with high domain authority.
Importance of monitoring and updating long-tail keywords
To maintain a successful long-tail SEO strategy, monitor the performance of your keywords and update them regularly. Use tools like Google Analytics to track your website's performance for specific long-tail keywords and adjust your strategy as necessary.
By following these tips, you can effectively use long-tail keywords to improve your SEO strategy and attract more relevant traffic to your website.
An Introduction to Two Long-Tail Tools for Placing Advertisements
While long-tail keywords are often associated with organic SEO, they can also be useful for pay-per-click (PPC) advertising campaigns. Advertisers can reach a highly targeted audience with their ads by targeting specific, niche keywords.
In this section, we will discuss two invaluable long-tail tools for placing advertisements: Google Adsense and Microsoft Advertising.
Google Adsense is a popular advertising program allowing website owners to place ads on their pages and earn money when visitors click on them. The program operates on a pay-per-click model, meaning advertisers only pay when someone clicks on their ad.
Advertisers can target their ads to specific keywords, including long-tail keywords, to reach a highly targeted audience.
To use Google Adsense, website owners must sign up for an account and add a code to their website. Google will then provide them with various ad formats and targeting options. Advertisers can select the keywords they want to target, set their bid prices, and create ad copy to display to their target audience.
Microsoft Advertising is Microsoft's pay-per-click advertising platform. Like Google Adsense, Microsoft Advertising allows advertisers to target specific keywords, including long-tail keywords, to reach a highly targeted audience.
Advertisers need to sign up for an account and create a campaign to use Microsoft Advertising. They can then select the keywords they want to target, set their bid prices, and create ad copy to display to their target audience. Microsoft Advertising also provides a range of targeting options, including geographic location, device type, and time of day.
Final Thoughts On Long Tail SEO
Long-tail keywords are an essential part of any good SEO strategy. They may have less search volume than short-tail keywords but offer numerous benefits, such as higher relevance, less competition, and better conversion rates.
Are you struggling to improve your website's visibility in search engines? Want to take your SEO efforts to the next level? Sprinkles Media is here to help. Our digital marketing experts can work with you to identify and target the right long-tail keywords for your business, optimize your website for search engines, and develop a comprehensive SEO strategy to achieve your goals. Contact us today to learn more and get started!