We know that you have that excellent startup idea rattling around in your brain, so it's time to finally bite the bullet and launch your dream project. If you're an entrepreneur, the chances are that you'll start a brand in no time.
Unfortunately, starting a brand isn't as easy as merely stating, 'this is my brand.' Although we wish we could summon a strong and successful brand out of thin air, a lot of crucial and careful planning needs to occur beforehand.
Let's look at seven vital questions to ask before you start a brand and launch that trendy-looking website.
1. What is Your Target Market?
Any good company or new business should know its audience inside and out. There's no bigger marketing blunder than totally missing the mark when determining your target audience. Growing your brand online lives or dies by this business aspect.
For example, if you're a sunscreen company, you will make customers in colder climates your number one business priority.
Also, determine what your target audience is valuing in their pursuit of your brand's product. Are your customers searching for the best deals? Or are people searching for the most innovative design? Buyer persona research is the be-all-end-all aspect of starting a successful brand.
2. Who Are Your Competitors?
Now that you know your target audience, how can you serve them? More specifically, what can your brand provide that others can't?
Once again, research is your greatest asset here. If you're starting a brand that specializes in creating and selling a new type of sunscreen, who are the big players in that particular ad space?
Researching and attempting to understand your biggest competitors will absolutely give you a better idea of how the business space works.
3. Why Is Your Brand Trustworthy?
Being a sleek, attractive brand with a killer logo and a trendy product is excellent. But does your company create an environment of trust, reliability, and consistency?
Creating goodwill between your brand and its customers is a way to not only receive sales but relate to others on a more intimate level.
Your company can enhance your brand's capabilities by conducting surveys and interviews of satisfied (or dissatisfied) customers.
Getting this information is a fantastic method of establishing your reputation. Is your brand consistent with its aims? How's your customer service? You'll see why building a specific brand of trustworthiness helps in the rivalry between you and your competitors.
4. What Is Your Brand's Personality?
Communication is key, and crafting the right personality that checks all boxes is a great branding decision.
Your brand personality and brand identity is your creative way of personifying your brand. Is your brand a fun, casual, and approachable way for customers to access a great product? Or is your brand professional, serious, and no-nonsense service that gets results?
Make sure you don't limit yourself here; every personality is multifaceted. Don't paint in broad strokes. Instead, really hone in on what your brand would sound and act like as a human being.
A great example is Whole Foods. When you think of Whole Foods, you usually think of a brand that's all about peace, sustainable foods and products, and a general feeling of being relaxed. With a successful brand personality, customers can quickly identify what your brand stands for, how it makes them feel, and more.
This is a great way to influence and create your web copy throughout different social mediums, too.
5. What is Your Brand's Goal or Mission?
What's your brand's ultimate goal? Is your sunscreen business determined to provide comprehensive protection from the sun using organic materials? Include your story, how your brand began, and what makes you tick.
You want to help your customers by telling a compelling story, communicating your overall brand mission and your various goals.
6. What Sets Your Brand Apart From Competitors?
What does your new brand offer a target audience? How does this offer cancel out the competition?
Recognizing a distinction between you and your competitors' products is key to success.
After you've developed a brand personality and identity, focus back on your direct competitors. Using our sunscreen example, what sets your product apart from other sunscreen businesses? Does your company use a special ingredient in your formula?
Closely examine the pain points of your target audience, what services they seek, and how your brand delivers. All while pushing yourself to the front of the line.
Certain customers may flock to a spray sunscreen since it's easier to apply than lotion or gel to the skin. People are tired of constantly rubbing the competitor's product into their skin every few hours. In short, they're searching for a better, easier way to achieve an end. How does your brand give them that easier way?
7. What Are Key Adjectives That Describe Your Brand?
A fantastic approach to further fleshing out your brand is describing it with adjectives. This method of brand building is perfect for taking all of the above and categorizing it in a way that everyone can quickly grasp. And no, you don't need to attend marketing school to craft some great ideas.
For example, you could describe your brand as being fun, compassionate, goofy, and helpful. Depending on your target audience, these adjectives may hit closer to home with them, especially if you're promising to address pain points in a relatable way.
While not necessary to start a brand, it's still an excellent method of brainstorming essential business moves. And when creating a brand, who doesn't want great, new ideas to improve?
Final Thoughts on Starting a Brand
Starting a brand isn't easy, but it is entirely possible. When you start a brand, remember to ask yourself questions like 'who's my target audience?' 'what makes my brand different?' and 'what's my brand voice?'
If you and your team focus hard on these questions, starting a brand becomes that much easier.