Giving digital marketing agencies, clients, and coworkers Facebook Business Manager access to your page can assist you and your company in any ad campaign. As a marketer, having access to multiple clients' pages can make ad campaigns genuinely more straightforward and hassle-free.
A significant aspect of Facebook Business Manager is its various levels of permissions and access levels. Depending on whom you're working with, you can determine what they can modify, change, or interact with.
Let's go over the significance of granting access to others and how to go about doing so.
Sharing Access to Facebook Business Manager
Before we get into why and how to give access to Facebook Business Manager, let's go over a few fast facts:
- Those who you provide access to need to already have the Facebook Business Manager Tool
- Those looking for access to Facebook Business Manager need to receive it from a business admin
- You're going to need the person's business ID
Once you have all of those prerequisites down, it's time to explore how to give business partners access.
- Make your way to the Facebook Business settings.
- Click on 'people' under users, then the blue 'add.'
- Enter information for admin or employee access. For example, for ads, you'll want to give admin access.
- Click on 'pages' under 'account '
- Then click on the gray 'add people' button
- This is where you'll permit that person to manage page
- Go to 'pixel' under the 'data sources' tab
- Repeat the above steps, giving permissions and different levels of access to partners
Why Give Access to Facebook Business Manager Accounts?
Giving users access to Facebook Business Manager allows for individuals to make ads on the platform. Sharing this information with people can help your team communicate better and stay on the same page.
Why Share Access to Pixel?
Other than the standard access to Facebook Business Manager, why share Pixel access? So we can connect it to the site and ads for more accurate tracking.
Why Share Access to Catalog?
Catalog is only an option if you have a product to sell. So those engaging in e-commerce, sharing Catalog is essential.
E-commerce products are synced, so you can retarget with products customers saw online or items they had in their carts.
Final Thoughts on Facebook Business Manager Access
Overall, the key takeaway from effectively sharing access is you need to share Facebook Business Manager access to make many campaigns run smoothly. It's optional, but realistically, it's a must if you want to make your page stand out.
Depending on the different access levels, clients, consultants, and partners can raise the quality level on your page.