These days, various SEO efforts incorporate multifaceted strategies. If you want to master SEO in all its forms, you need to know all of your options. Whether local SEO, organic SEO, or technical SEO, don't blindly go into the content creation process.
Maybe you're a company focused on helping customers down the marketing funnel using effective holiday ads. Or perhaps you're a small business attempting to build brand awareness.
Either way, organic SEO is a classic and (mostly) consistent way of building brand awareness and providing exposure for your business.
What Is Organic SEO?
Organic SEO is the non-paid method businesses use SEO to drive up Internet traffic. So, instead of using ads, you create compelling content with relevant keywords.
Of course, you could supplement your organic SEO content with paid advertising, too. But it probably won't be enough to keep your and your company relevant on the Google search engine result page.
Organic SEO Tips
According to Search Engine Watch, those sites in the coveted number one spots quickly score 33% of organic traffic. Here are some quick SEO tips to boost organic traffic. Let's get you to number one.
Focus On Buyer Personas (Not Machines)
As we mentioned in our guide to write good copy, you need to create content for living, breathing humans, not machines. As tempting as it is to stuff keywords into the copy to satisfy the all-knowing algorithm, you will receive more traffic from doing research.
For example, when you write for specific buyer personas, you get an idea of your potential clients. When you write to consumers with a clear goal, you'll unquestionably do better with your organic SEO efforts.
The Magic of Alt Text
Alt text is a fantastic way to achieve search engine optimization success. And help with accessibility. Examine the alt text on this page's image when you see it.
You use alt text to describe an image appearing on your site. It should be a succinct description that allows people to understand what's on the page if the image doesn't load for some reason.
Either way, applying relevant keywords into the alt text can help you bolster SEO. And also help flesh out accessibility for all readers.
A few good tips for alt text:
- Keep descriptions short. Don't tell a story.
- Use search terms in your description, but don't stuff the description with keywords. Don't get greedy!
- Keep it relevant to your page's SEO topic
The Importance Of URLs
Yes, there's SEO potential in your page's URL, too. An excellent method to remember when crafting a solid URL for your page is to keep it on the shorter side. Overall, keep it under a hundred characters no matter what.
For example, for an article titled 'Video Advertising Advantages You Need For Results,' the URL shouldn't include every word in the title. Instead, we made it 'video-advertising.'
Anchor text is a crucial method to tell Google about a particular page.
A classic missed opportunity with anchor text is employing a CTA instead of making anchor text relevant.
For example, instead of saying:
'To explore our custom branding options, click here!'
Try for something a little more natural.
'Explore our custom branding and website development services to spruce up your brand's look and feel.'
The latter is more natural to read, doesn't have a 'salesman' feel, and the actual anchor text matches exactly what the link directs to.
Good keyword research is a sturdy pillar of SEO. To get on the top ten, you're going to need some of the most relevant keywords in your respective industry.
Starting out, organic SEO specialists should focus on some useful keywords that define the business for whom they're working. An ideal amount of keywords is anywhere from 10 to 20.
What defines your business? What facets of the business are you focusing on? Choose keywords that hammer home what your business is about.
For example, if you're a company providing digital marketing consultations, you may want to consider certain keywords like:
- Brand Awareness
- Social Media Marketing
- Digital Marketing
Later on, you can get more specific when developing a more cohesive SEO strategy by starting with specific terms. Over time, you'll hone your SEO strategy and recognize what content resonates with consumers. You could end up ranking for digital marketing consultation services in short order.
And remember, it may take quite a bit of time to see meaningful results from an SEO campaign.
So, SEO can take a while to make a dent on Google search engine results. Especially if you're trying to get a high ranking for an extremely popular keyword. For example, a keyword like 'pharmacy.'
Unsurprisingly, 'pharmacy' is an amazingly difficult word to optimize for when stacked against competition like CVS and Walgreens. Even an aggressive SEO effort could take well over a year of constant, vigilant optimization to even crack the top ten. That includes a sound backlinking strategy, too.
In short, there are some SEO keywords out of reach.
Or are they? There's a possibility; acquiring SEO assets for organic traffic.
Acquiring Assets To Boost SEO
Sometimes, despite your best efforts, the SEO process gets stuck. Maybe you're struggling with high difficulty keywords during the research (like the word 'pharmacy'), or you're not optimizing correctly.
Regardless, there may come the point where you and your company simply aren't seeing returns from Google's search engine result page. What do you do to increase search traffic, in that case?
You can circumvent a lot of headaches by engaging in SEO content acquisition. But acquiring SEO assets is a lot more nuanced than merely doling out capital for some of the best keywords in your industry. Let's look at the nitty-gritty details of content acquisition before you write that check.
Content motivated Purchase vs. Authority motivated purchase
We can better understand the benefits by breaking down web acquisitions into two camps, content motivated, and authority motivated purchases.
For example, content-motivated purchases can give a business topical reference right away. These purchases are more likely to boost organic traffic and allow companies to acquire higher difficulty keywords.
Plus, if you're lucky, you might be able to skip the content creation process and save yourself some time. But with content acquisition, nothing's guaranteed.
With an authority-motivated purchase, a business will acquire the domain’s authority, its backlinking, and an immediate increase in traffic.
How Much Does It Cost To Buy SEO Assets?
It can cost anywhere from $100 to over $10,000. The price varies depending on the domain, keywords, business, and more.
The SEO Handover Checklist
Before finalizing a deal involving SEO assets, ensure that you've gone over the asset checklist.
- Domain name transfer
- CMS access
- Google Analytics, Tag Manager, Search Console transfer
- Web hosting transfer
- Social media account logins
- Licenses for sites like WordPress
- Image licenses and permissions
If you've gone over all of the detailed aspects of SEO asset acquisition, then you're mere steps away from increasing SEO traffic. Just keep in mind that these assets are yours now. That means that any discrepancies in image licenses, copyrights, and more are now your responsibility!
Final Thoughts on Boosting Organic SEO Traffic
Remember, there exist numerous strategies to boost traffic with SEO. Organic SEO is one of the mainstays of optimizing your website, content, and business online. Keep the above SEO tips in mind, practice them whenever possible, and you’ll see results in no time.