Website branding is a business owner's not-so-secret weapon for success.
Website branding is all about keeping things level, consistent, and on-brand. In other words, making your brand come alive online for customers to view, interact with. And hopefully, acquire clients and conversions.
But how do you effectively grow your brand online? There are a few key ways.
While writing good web copy is one thing, engaging in strong website branding is more than stringing sentences together. Let's see what you need to do to brand your website successfully.
Know Your Target Audience and Their Habits
You always need to have a solid grasp of who your target audience is. As we've laid out in our guide to starting a brand, it's the foundation you lay to build your entire business model.
Who is your target demographic? If your customer base is young professionals fresh out of college, your brand and online presence should reflect those values. Whether by studying Google Analytics or doing some much-needed market research, knowing customer habits is vital to your product's success.
Your website's design should be a massive asset to you in marketing to your audience.
Above all else, how do you want your business to be perceived by potential customers? By asking these questions, you can hone in on what makes both your website and company click.
Include Interactive Elements
Increasing user engagement should be a given with website branding. A great way to pull users in is through interactive elements such as quizzes, polls, and infographics. We love a good infographic. And so do visitors to your site. Infographics and other visual aids help communicate complex information, and show how statistics and data translate into real-world results.
By including visual aids and interactive elements, you’re inviting your clientele to engage with your content, view your statistical findings, or simply answer a quick poll.
Plus, it’s always great to let your artistic side flourish when presenting impressive Q1 sales through an interactive aid.
Have a Clear Objective That You Want from the User
Advertising, marketing, and branding rest on the foundation of guiding your audience toward a specific goal. As such, your website should clearly communicate your business objectives, what you want from the user and help guide them toward that end.
For example, if you're aiming for young professionals in their early 20s to buy products from your coffee company, extolling the virtues of your coffee-making process could help.
Aside from having customers turn into conversions, some example goals for your company could be:
- Driving up web traffic
- Improving SEO outreach
- Effective customer service
- Increasing profits overall
Take some time and reflect on what your short and long-term company goals are at this moment. Is it to pull in some people with a fantastic-looking website? Or are you looking to work on improving all of your SEO articles?
And with goals, be specific! While looking for more sales is always a goal, you need to make flesh it out.
Want to make more sales? Okay, let's switch it up. Instead of 'increasing sales,' how about 'increase sales among the 18-35 year old male demographic in Q1'?
Making goals more specific can help your company craft a marketing strategy. And definitely give your website branding efforts a big boost.
Showcase Your Unique Identity and Selling Point Upfront
Perhaps the best way to communicate to your clientele is through attractive, practical, and user-friendly web design. When you create an excellent website for your brand, it's the perfect opportunity to show your customer base what your company stands for.
And don't waste time establishing a foothold. The chances are that potential clients won't stick around if that flashy logo doesn't get to the point of your business.
Keep your brand identity consistent throughout. Are you marketing toward younger people? If you were to use a more relaxed tone in your branding, it could enhance your chances of web traffic.
But nothing is guaranteed. This is where, once again, researching your customers' habits is an invaluable tool.
Make Sure the Desktop and Mobile Both Stand Out While Being Responsive
After a long road of website branding, everything seems to be in order. You check out your company's website or websites on desktop, and things couldn't be running any smoother.
But when you access the same sites on your mobile device, it's an unmitigated disaster. What happened?
Along with having a responsive website that provides services, it must stand out simultaneously. When a brand has a unique mobile website, it's something people notice.
Ensure that both desktop and mobile versions of your websites are responsive and pack a design punch. When both formats work in tandem, your brand looks and feels established and successful.
Website Branding: The Final Word
Design goes a long way toward communicating the values, goals, and mission of your brand. While having a crisp logo attracts the eye at first, if you don't have consistency or great design, you're doing yourself and your brand a disservice.
Your brand will stand out above others with excellent website branding, solid UX/UI design, and a clear goal for consumers.