Social Media Strategy 101: When Are The Best Times To Post On TikTok?

Unlock the secrets to optimizing your TikTok posting times and boosting engagement with expert social media tips from Sprinkles Media. Discover the best times to post for maximum visibility

Hey there! We're excited to share some valuable insights with you today. Social media can be a tricky beast to master, especially when timing your posts for maximum engagement. With so many platforms and users out there, it's tough to know when your content will get the attention it deserves.

But don't worry; we've got you covered! We're going to dive into the best times to post on TikTok. Plus, we'll sprinkle in some other social media strategies that can help boost your online presence.

Plus, we'll even let you in on some meme marketing tips.

So when are the best times to post on TikTok? Let's figure it out.

What Are The Best Times To Post On TikTok?

When it comes to TikTok, timing is key. The platform's algorithm is constantly changing, but there are some general trends to remember. Generally speaking, the best times to post on TikTok are during off-work hours, like early mornings or late evenings.

Specifically, weekdays from 6:00 am to 10:00 am and 7:00 pm to 11:00 pm tend to be the most optimal times to post.

However, it's essential to remember that every brand and audience is unique. You may need to do some experimenting to find the sweet spot for your specific content.

Additionally, it's worth noting that consistency is also important. Posting at the same time every day or week can help build a loyal following and ensure that your content reaches your target audience at the right time.

If you're a brand looking for good social media exposure, you must invest in an excellent social media posting schedule. Let's explore a bit.

Right Place At The Right Time: How To Create A Good Social Media Posting Schedule

woman using ring light to film tiktok video

A solid social media posting schedule is crucial for several reasons.

Firstly, it helps ensure that your content is consistent and on-brand. This consistency can help build trust and loyalty with your audience, as they'll know what to expect from your brand.

Additionally, a good posting schedule can help increase engagement by ensuring that the right people see your content at the right time.

Needless to say, not having even a basic posting schedule is a serious social media mistake you can't afford to make.

So, how do you create a good social media posting schedule? Here are a few tips to keep in mind:

  • Know your audience. Understanding your target audience is key to figuring out the best times and frequency to post. Consider their age, location, and online habits to help determine when and how often to post.
  • Use a content calendar. A content calendar can help you plan out your posts in advance. This planning ensures that you stay on track and hit all the important dates and events relevant to your brand.
  • Experiment with timing and frequency. As we mentioned, every audience is unique, so experimenting with different posting times and frequencies is worth experimenting with to see what works best for your brand. Use analytics tools to track engagement and adjust your schedule accordingly.
  • Don't forget about quality. While consistency is important, ensuring your content is high-quality and valuable to your audience is also crucial. Don't sacrifice quality for the sake of posting more frequently.

With these tips in mind, you'll be well on your way to creating a solid social media posting schedule that helps boost engagement and build a strong online presence for your brand.

What Are The Benefits Of TikTok?

There are tons of benefits for brands who use it to promote their products or services.

For one, TikTok's algorithm is designed to prioritize content that's engaging and relevant to users. This means that even small brands with great content have the potential to reach a huge audience.


Another benefit of TikTok is its focus on creativity. The platform's short-form video format allows brands to experiment with different types of content and showcase their personality in a way that resonates with users.

And because TikTok is still relatively new, there's a lot of room for brands to establish themselves as leaders in their industry and connect with younger, more tech-savvy audiences.

You Can Go Viral

Of course, one of the biggest benefits of TikTok is its potential to go viral.

What business wouldn't love its account to go viral online?

If a brand's content is shared widely and liked by users, it can quickly gain thousands or even millions of views. This translates into tons of free exposure for the brand.

For example, a user on TikTok started posting oddly satisfying pressure-washing videos. The young entrepreneur went viral, allowing him to amass over a million followers in 2021, with many of his specific TikTok videos pulling in tens of millions of views.

And because TikTok users are notoriously loyal, brands that can build a following on the platform can expect to see continued success in the long term.

Location, Location, Location: How To Find Out Where Your Followers Are From

girl posing for tiktok filming

Knowing your followers' locations and other important analytics can make a huge difference in your success as a content creator or business owner.

Firstly, knowing your followers' locations can help you tailor your content to their interests and needs.

For example, if you have a large following in a certain city or region, you may want to create relevant content or host events in their area.

TikTok makes it pretty easy for businesses to see where their followers are from. Here's how you can do it from your TikTok account:

  1. Open the TikTok app and go to your profile page.
  2. Click on the three dots in the top right corner of the screen to open your settings.
  3. Select "Analytics" from the list of options.
  4. On the analytics page, you'll see a graph that shows your follower activity over time. Below the graph, there's a section called "Followers." Click on "See all" to get more details.
  5. You'll see a breakdown of your followers by country and region. This will give you a good idea of where your followers are located.

And that's it! With this information, you can tailor your content to better resonate with your audience and make sure you're reaching the right people.

Understanding other analytics, such as engagement rates, demographics, and peak activity times, can help refine your content strategy and improve your overall reach.

You can adjust your content to increase engagement and grow your following by analyzing which posts resonate with your audience. Plus, you can monitor which TikTok videos perform better than others, allowing you to focus on what type of content will be able to move the needle. 

Do videos posted on Sunday vastly outperform your videos on Friday? Check on your analytics to get a clearer picture.

Knowing your followers' locations and other TikTok analytics can provide valuable insights to help you better understand your audience and achieve your goals on social media.

So, if you haven't already, take some time to dive into your analytics and see how you can use them to optimize your content and reach your desired audience!

Social Media Management With Sprinkles Media

So there you have it - TikTok posting times can significantly impact your content's success.

Find the best times to post on any social media platform with us!

By utilizing Sprinkles Media's expertise in digital marketing, businesses can take the guesswork out of social media management and ensure their TikTok posts reach the right audience at the right time.

Our team of professionals stays up-to-date on the latest trends and algorithms, so you can focus on what you do best - running your business.

Don't let your social media presence fall by the wayside - let Sprinkles Media help you make the most of TikTok and other social platforms!

Why Sprinkles Media?

Because Sprinkles
is for winners.

get started