What Is An In-House Agency? A Guide For Success In 2023

2023 is an important year for digital marketing and advertising. Learning more about an in-house agency can make all the difference in your bottom line. Learn more about in-house ad agencies with us!

2023 is a promising year. Whether you're launching your first ecommerce business, the new year presents many possibilities for your business to thrive. With ads and marketing trends in 2023, you can ensure that your team is on top of its game. Will you use your company's in-house agency? Or will you opt for an outsider digital agency?

Let's explore everything these two teams have to offer. Then, it's time to pick which will suit your business best.

What Is An In-House Agency?

in-house agency with two advertising experts discussing an ad campaign

An in-house agency is a creative agency that operates within a company or organization rather than being a separate entity. In-house agencies are responsible for developing and implementing marketing and advertising campaigns for the company or organization they work for. These agencies can provide various services, including branding, advertising, design, and digital marketing.

One of the main benefits of an in-house agency is that it allows a company or organization to have greater control over its marketing and advertising efforts. In-house agencies can work closely with other departments within the company to understand the business's goals and needs and develop campaigns tailored to those objectives. In addition, in-house agencies can often be more cost-effective than external agencies, as they do not need to cover the overhead costs associated with running a separate business.

There are also some challenges to operating an in-house agency. For example, attracting top talent can be more difficult, as in-house agencies may not have the same resources or prestige as external agencies. In addition, in-house agencies may face constraints on their budget and resources, limiting their ability to take on large or complex projects.

Still need some examples? Some renowned ad agencies worldwide have made advertising and marketing the art forms they are today.

Examples Of Famous Ad Agencies

There are many famous ad agencies worldwide that have significantly impacted the advertising industry. Some of the most well-known ad agencies include

  • Ogilvy. Founded by David Ogilvy in 1948, Ogilvy is one of the world's largest and most influential ad agencies. It has offices in more than 160 countries and has worked with a wide range of clients, including IBM, American Express, and Coca-Cola.
  • Wieden+Kennedy. Founded in 1982, Wieden+Kennedy is a leading independent ad agency known for its creative campaigns for brands such as Nike, Honda, and Old Spice.
  • BBDO. Founded in 1891, BBDO is one of the world's oldest and most respected ad agencies. It has worked with a wide range of clients, including AT&T, GE, and PepsiCo.
  • Saatchi & Saatchi. Founded in 1970, Saatchi & Saatchi is a global ad agency known for its innovative campaigns for brands such as Toyota, Procter & Gamble, and Visa.
  • DDB. Founded in 1949, DDB is a global ad agency that has worked with many clients, including McDonald's, Volkswagen, and Unilever.

These are just a few examples of famous ad agencies, and many other well-known agencies worldwide have significantly impacted the advertising industry.

The Art Of Advertising With Jeff Goodby And Rich Silverstein

Jeff Goodby and Rich Silverstein are the co-founders of Goodby Silverstein & Partners, an advertising agency based in San Francisco. They have created numerous successful advertising campaigns for various clients during their careers. Some of the notable campaigns that they have developed include:

  • "Got Milk?" for the California Milk Processor Board
  • "Absolut Nights" for Absolut Vodka
  • "The Pepsi Challenge" for Pepsi
  • "Nike Just Do It" for Nike
  • "FedEx The World On Time" for FedEx
  • "ETRADE Baby" for ETRADE
  • "Google Parisian Love" for Google

These are just a few examples of the many campaigns that Goodby Silverstein & Partners have developed over the years. They are known for creating highly effective and memorable advertisements that resonate with audiences and help brands stand out in a crowded marketplace.

Let's look at one example. The "Got Milk?" campaign was created by the California Milk Processor Board (CMPB) in 1993. The advertising agency Goodby Silverstein & Partners developed the campaign with creative direction from Jeff Goodby and Rich Silverstein.

It featured a series of print and television advertisements featuring celebrities and everyday people with milk mustaches, along with the tagline "Got Milk?" The campaign was intended to increase milk consumption and sales in California and was later expanded to a national level.

It successfully raised milk consumption and became one of the most well-known advertising campaigns of the 1990s.

What Is A Digital Advertising Agency?

members of a digital ad agency discussing ad campaign strategies

A digital advertising agency is a company that specializes in developing and implementing digital advertising campaigns for clients. Digital advertising agencies offer a range of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and website design and development.

Digital advertising agencies use a variety of tools and techniques to reach and engage with their target audiences online. They may use data and analytics to understand consumer behavior, target their campaigns effectively, and work with clients to develop personalized, data-driven marketing strategies.

Digital advertising agencies are an increasingly important part of the marketing and advertising landscape as more consumers spend time online and interact with brands through digital channels. By working with a digital advertising agency, businesses and organizations can reach and engage with their target audiences in a cost-effective and measurable way.

What Is Pay-Per-Click (PPC)?

Pay-per-click (PPC) is an online advertising model in which advertisers pay a fee each time one of their ads is clicked. PPC is a way for advertisers to drive traffic to their websites, and it is often used in combination with search engine optimization (SEO) efforts.

PPC places ads on search engine results pages (SERPs) or other websites and charges the advertiser a fee each time a user clicks on the ad. The fee is typically based on the cost-per-click (CPC) bid, the amount the advertiser is willing to pay for each click. The competitiveness of the keyword or ad placement often determines the CPC bid.

PPC is a popular advertising model because it allows advertisers to target specific keywords and demographics and track their ads' performance in real-time. It can be an effective way for businesses to reach their target audience and drive traffic to their website.

Which Should I Choose: Digital Advertising Agencies Or An In-House Agency?

There are pros and cons to both in-house and digital ad agencies, and the decision of which to use will depend on your specific needs and goals. Here are some factors to consider when deciding between an in-house ad agency and a digital ad agency:

  • Expertise. Digital ad agencies typically have a deep understanding of the latest trends and best practices in the industry and can bring a wealth of knowledge and experience to your campaigns. In-house ad agencies may not have the same level of specialized expertise as they are focused on serving the needs of a specific company or organization.
  • Time and resources. Setting up and running an in-house ad agency can be time-consuming and resource-intensive. If your company does not have the resources or expertise to manage an in-house ad agency, a digital ad agency may be a more practical solution.
  • Cost. In-house ad agencies can be more cost-effective in the long run, as they do not have to cover the overhead costs associated with running a separate business. However, digital ad agencies may offer more competitive pricing for specific services or campaigns.
  • Flexibility. Digital ad agencies can be more flexible, scaling up or down their services based on your needs. In-house ad agencies may be more rigid and may not have the same level of flexibility.

Ultimately, the choice between an in-house ad agency and a digital ad agency will depend on your company's specific needs and goals. It may be helpful to consider both options and weigh the pros and cons before deciding.

How To Start A Digital Agency

three marketing experts starting a digital agency

Starting a digital advertising and marketing agency can be a challenging but rewarding endeavor. Here are some steps to consider as you establish your agency:

  • Develop a business plan. This should outline your target market, services offered, pricing structure, and marketing and sales strategies.
  • Determine your team. Consider the skills and expertise you will need to offer your clients a full range of services. You may want to hire employees or contractors to help you build your team.
  • Establish relationships with clients. Network with potential clients and pitch your services to them. You may also consider contacting local businesses or organizations to offer your services.
  • Build a strong portfolio. As you begin to take on clients, showcase your work in a professional portfolio. This will help you attract new business and demonstrate your capabilities to potential clients.
  • Invest in the necessary tools and resources. To run an effective digital advertising and marketing agency, you will need access to various tools and resources, such as design software, marketing and analytics tools, and project management software.
  • Stay up-to-date on industry trends. Keep abreast of the latest digital advertising and marketing trends to ensure that your agency offers the most current and effective services to your clients.

By following these steps and staying focused, you can build a successful digital advertising and marketing agency that provides value to your clients and helps your business grow.

Digital Marketing Agencies And SEO

A digital agency can help your company with SEO in several ways:

  • Keyword research. The agency can conduct keyword research to identify your business's most relevant and high-performing keywords.
  • On-page optimization. The agency can optimize the content and structure of your website to improve its ranking in search engine results pages (SERPs). This can include optimizing title tags, meta descriptions, headings, and other elements of your website's HTML code.
  • Content creation. The agency can help you create high-quality, relevant content optimized for your target keywords. This can include blog posts, articles, infographics, and other types of content that will attract and engage your target audience.
  • Off-page optimization. The agency can help you build high-quality backlinks to your website, improving your website's authority and rank in the SERPs. This can be done through tactics such as guest blogging, link building, and social media marketing.
  • Tracking and reporting. The agency can use tools such as Google Analytics to track the performance of your website and provide you with regular reports on your SEO progress.

By working with a digital agency, you can benefit from their expertise and resources as you implement an effective SEO strategy for your business.

Final Thoughts On In-House Agencies And How They Can Help Your Business Succeed

irvine digital media agency working on website design

There are tons of ways to succeed in digital marketing this year. Let 2023 be a red-letter year for you and your ecommerce business, and let the creativity flow. Connect with customers, and deliver on your promises. 

Need help with digital marketing? Sprinkles Media can help. We’re a digital media agency based in Irvine, but we help businesses all over the country. If you need SEO, PPC advertising, or a fresh coat of paint for your website, don’t hesitate to get in contact today!

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