We've been tackling various marketing tactics, namely some marketing tactics for local businesses, and we thought it'd be great to explore other business models. Specifically marketing tactics for ecommerce businesses.
It's time to explore the wide world of ecommerce and, more importantly, good ecommerce marketing strategies.
What Is A Good Marketing Strategy?
Answering what makes a good marketing strategy isn't black and white. Instead, it contains multiple shades of gray. For example, an ecommerce business will likely have different customers than another.
If you're a determined professional with a new startup, your goals may not be in line with an industry veteran.
In short, it depends on multiple factors to determine what digital marketing tips are in line with you. Not exactly a satisfying answer, we know! But still, it's essential to examine the landscape before jumping into creating content for customers and planning your next moves.
With that in mind, let's go over some of the best marketing strategies to employ for your ecommerce business. And see which ones resonate with your brand. And your customers!
The Best Marketing Tactics For Ecommerce Businesses
Here are some excellent marketing strategies to attract customers, build trust, and get conversions.
1. Content Marketing
Content marketing deals with creating good content that will generate buzz around your unique selling point (USP), your industry, and your company.
While pushing products is important, fostering trust, loyalty, and good relations with your customers is vital. It's an absolute must for any good ecommerce marketing strategy.
Understanding content marketing strategies is crucial to boosting your ecommerce site's popularity.
Content marketing has a few goals to tackle to get the most out of your emails, well-written web copy, and brand design. These are the strategic goals, tactical goals, reader's goals, and finally, the trip down the marketing funnel.
This goal is all about the big picture. A company's strategic content marketing goal should be the foundation for all other goals. What's your strategy for pulling in your audience? How will you increase the number of eyes seeing your product?
Developing a solid strategic goal is crucial to continued success. If you fumble the ball in crafting your strategic plan, it could also lead to marketing blunders down the road.
The tactical goal of a digital marketing strategy aims to get the ball rolling. This step tasks businesses and brands to call their customers to action. The tactical goal should be fully fleshed out with the strategic objectives in place.
Keeping with the theme of content marketing, you must create compelling content, period. It's to pull readers into the marketing funnel for eventual purchase or conversion.
The Reader's Goal
Who's more important than the ideal reader? Helping the reader achieve a goal is an endgame we're always shooting for.
It's time for that all-important digital marketing campaign exercise: putting yourself in the reader's shoes. What are they looking to accomplish? Do they need a particular service?
Imagining the reader's goal, and doing some market research, can make a massive difference in your level of leads and conversions.
An easy way to understand the reader's goal is:
- Understand the reader's problem
- Identify potential solutions for the customer
- Search for a solution
2. Build A Good SEO Strategy
We all wish we could snap our fingers and summon a good SEO copywriter and all the benefits that come with them. But, like most parts of a sound marketing strategy, it isn't so clear-cut.
A good SEO strategy takes time to build from the ground up.
Search engine optimization is so crucial to connecting audiences with content they'll appreciate. As the name suggests, SEO optimizes your content for search engines like Google.
The overall goal is, once again, to directly connect potential customers with your business.
A simple way to build the foundations for an SEO strategy is to examine a few things:
- What keywords will rank for this business and brand?
- Do you have a good back-linking strategy to boost domain authority?
- Can you reliably implement these aspects into creative and helpful content?
If you can confidently answer in the affirmative for these basic points, you're in good shape so far.
Possibly more important is employing a talented SEO copywriter to take the crumbs of an idea and put it into action. In short, it's essential for a successful ecommerce marketing strategy.
With an SEO copywriter, you need to look for someone with writing skills, pure and simple. But don't forget about research skills and solid knowledge of platforms like WordPress, Webflow, and more.
Just make sure they're well-versed in black hat vs. white hat SEO to avoid complications!
3. Go All-In With Social Media
If your company isn't on social media, you're actively ignoring a large pool of potential customers. You're leaving money on the table! It's time to invest in good social media management to connect with our audience.
Social media platforms like Instagram, Twitter, Facebook, and LinkedIn are all reliable ways to connect with peers, customers, and other industry professionals. Networking is still crucial!
But don't forget TikTok. The app and its meteoric rise opened doors for numerous small businesses and ecommerce companies. You're boosting your social engagement by posting informative, fun, attractive, and compelling content.
Oh, and with the different social media platforms, stay consistent with your posting. You don't want your content getting lost in the millions of posts. Just see how important TikTok is for businesses, both small and large.
Take a quick look at what we're doing on Instagram. It'll give you a better idea of how to boost engagement and take advantage of the platform.
Oh, and don't forget that link in the bio!
4. Influencer Marketing
Speaking of social media and increasing visibility, social media collaboration can be a beautiful thing. Especially with influencer marketing.
When Internet celebrities, Bachelor winners, or big names in your industry help advertise your product, it increases your legitimacy.
Plus, that exposure from fans of those accounts can translate into customers for your product or service. That exposure helps your products go a long way. Can't you sense the increase in conversions?
5. Email Marketing
We're always emphasizing the success of email campaigns. Although we may sound like a broken record, email marketing campaigns work.
Email marketing focuses on emailing repeat and potential customers. You'll inform them of deals, events, and various promos. For example, sending out a newsletter is a great way to cover all your bases. A staggering amount of digital marketers use email marketing to get the word out about their ecommerce business. And it just works.
While using social media has its major pros, it can create a gulf between you and the customer. With email, you can direct specialized emails to your customer base.
But before launching a masterful email marketing campaign, you need some names. After all, you can't send well-written emails without good tactics for ecommerce.
Pull in subscribers with the content mentioned above marketing strategies, social media posts, and blog posts. Once you have a robust list of names, it's time to send out some emails.
6. Email Marketing, Part 2
Now that you have names, you need to captivate recipients.
Don't just write something boring like 'Hey, thanks for subscribing, here's our product." Those are some lazy marketing tactics for ecommerce, especially when you have such a golden opportunity to connect your audience with your brand.
Instead, send them a friendly email upon subscription, followed by some exclusive deals they'll receive. Additionally, follow up with customers on their purchases, offer additional info, and offer similar products. It's all about proactivity with email marketing campaigns. You have the customer's attention; take advantage of it to serve your audience!
And, of course, you can offer the tried and true classic BOGO campaign to incentivize customers to buy your product.
7. Chat With Your Customers
Don't be afraid to talk directly with your customers!
With chat capabilities on your website, customers can directly connect with a company representative and figure out problems on the fly.
We just had a great experience with an ecommerce website the other day. We had an issue with some SEO software, but in 5 minutes, they cleared up each issue. Easy, simple, and efficient.
You can have chat capabilities show up immediately or after a certain amount of time the user has been browsing your website.
8. Keep It Simple
Maybe a little more obvious than other marketing tactics for ecommerce, but still significant. Keeping things simple is a surefire way to help customers down the marketing funnel.
Why muddy up your site's UX/UI? Make sure the user experience on your site is pleasant and straightforward, and it helps them achieve their goals. When you keep your website simple, it makes browsing your ecommerce store a breeze. And believe us, that goes a long way toward success.
An out-of-date website with hard-to-read fonts and poor site navigation is a death knell for your product sales.
9. Work On Branding
Branding is what sets you apart from other ecommerce businesses in your industry. Are you a fun-loving, casual company? Or a more straight-laced, white-collar company?
Either way, working on your brand tone and voice helps you literally and figuratively communicate with customers. Your audience will know what they're getting and who they're dealing with when you have a firm grasp of brand voice and tone.
Try some exercises:
- Who's your audience? How would they respond to different tones of voice?
- What is their endgame? How can your web copy compel them to start their journey down the marketing funnel?
Working on developing a distinct and signature tone and voice helps you forge a strong connection.
Plus, good branding helps personalize the ecommerce experience for everyone.
10. Study The Data
Above all else, data drives market research and how you approach tactics for ecommerce.
You can easily pin down specific points when you examine your sales data, customer location, demographics, and more.
- Why are certain customers dropping?
- Who is abandoning their cart early in the marketing funnel?
- Who buys your products?
- How can you learn from dropped customers and enhance UX/UI?
Use the basic 'who, what, when, where, why, and how' formula to answer a ton of digital marketing campaign questions.
Craft The Perfect Ecommerce Marketing Tactics With Sprinkles Media!
Here at Sprinkles Media, we're not only dedicated to our customers but to offering personalized digital marketing plans that will best serve them.
We do it all, whether it's SEO, website development, branding, or social media management. More importantly, you're in control. We know your ecommerce business is near and dear to your heart. We meticulously craft a tailor-made plan to ensure your company starts gaining traction in your industry.
For more information, get in contact with us and start building your brand for increased brand awareness!