It has been a while, but we're always committed to delivering great content. And if there's one thing that's for certain, it's that great content is inextricably linked to great marketing. In the closing months of 2022, it's worth looking at the top 5 digital marketing tips for 2023.
Good marketing is about being flexible, adaptable, and open to change. If you want to succeed in reaching your customers, check out what defines successful marketing tactics in 2023.
What Is Digital Marketing? Quick Takeaways
Digital marketing is the use of the Internet, social media, Google, and other platforms to advertise, promote, and sell products to consumers. Every business needs some good digital marketing. Here are some reasons to invest in solid digital marketing.
- You can find and target your audience
- Businesses can directly engage with customers
- You can measure metrics, performance, and more, allowing you to improve and switch strategies if the situation calls for it
- Good digital marketing will increase your brand's legitimacy, reach, and reliability
Let's start with one of the marketing strategy assets a business owner has: social media.
Social Media Is Key
Everyone can recognize that social media has a hold on consumers and casual Internet browsers. But, believe it or not, some companies don't take advantage of this insanely useful tool. Sometimes their socials remain inactive, collecting digital dust.
Harnessing the power of your social media accounts not only helps connect with your audience, but it helps build your business in different ways. If curious, potential customers try to browse your socials, and you rarely update or don't even have a presence, it's not a good look.
In short, if you want to be successful in any industry, you must have a robust online presence.
Social Media Tips For 2023
Okay, so being on social media is essential. But what does that entail, exactly? Sure, posting more helps, but it's a bit more nuanced than that. To clear things up, here are a few great ways to improve your social media accounts.
Are hashtags worth it? Do hashtags even work? Yes, yes, yes. Hashtags are crucial for reaching your audience. Hashtags will help people on Instagram, Twitter, and other social platforms find you and your product.
Use Instagram Reels
As we've gone over before in exploring Instagram vs. TikTok, Instagram Reels are an absolute game-changer in terms of delivering concise, eye-catching content to your audience.
Schedule Your Social Media Posts Strategically
As a business owner, you can't browse social media and post 24/7. You have your bottom line to worry about. But that's where social media post scheduling comes in to ease the burden.
You can schedule your social media posts at the right time. This allows your audience to see your new content when they're likely to be browsing Instagram or even LinkedIn. Of course, your posts will be subject to the all-knowing algorithm, so it's not an exact science. The important thing to note is to keep a consistent posting schedule.
Understanding the Audience
You don't have a viable road forward if you don't know or understand your audience. But don't worry; understanding your audience isn't as daunting as you may think.
Who is your target demographic? What are their occupations, interests, and goals? Working within this framework, you can better define your ideal audience. If you want to be even more specific (you do), consider the 'buyer persona' or a fictionalized model of your ideal consumer. Construct your buyer persona from the questions above.
Other buyer persona tips:
- Do research
- Study metrics
- Survey customers
- Engage with followers and consumers
Maybe a bit on the nose, but still a fantastic digital marketing tip to follow: make great content. Great content can help you take your customers down the digital marketing funnel.
Make it a habit to craft and publish compelling, exciting content. Okay, so maybe creating great content is easier said than done. Here are some content creation tips to get the ball rolling.
- Write well-researched blog posts
- Use attractive visuals, like infographics and professional photography
- Stay on brand and enhance your brand identity
- Post regularly
- Shoot video and reels
Don't Forget To Optimize
Now that you have great content to engage readers and consumers, you need to optimize it.
Using search engine optimization (SEO) to do so is a surefire way to garner some clicks.
For example, if you're a home repair company in Murrieta, California, it's not worth advertising to someone in Boston. Using local SEO to draw customers looking for your services can make a huge difference.
Tapping into relevant keywords from in-depth keyword research can help your business stand out.
Instead of saying, 'Here's how our business can help you,' try 'How we help Murrieta residents fix their homes' for more detailed results.
Keep It All In One Place With Google My Business
Google My Business is a fantastic asset for any business. With Google My Business, you can put all the relevant information about your company in one place. For example:
- Hours of operation
- Contact info
Plus, using Google My Business helps with SEO, too.
Wrapping Up The 5 Best Digital Marketing Tips For 2023
These five digital marketing tips are only the tip of the iceberg. You'll need to incorporate these tips and more to successfully connect with your audience, deliver a cohesive message, and build up your brand.
At Sprinkles Media, we love to help businesses of all sizes any and all achieve digital marketing goals. Whether it's an in-depth SEO campaign or branding and website development.
Get in contact with us for more information on how to take your business to the next level!