As a business owner, you have a lot on your plate. You must keep things running smoothly, help customers, and ensure that you're still in the black by the end of the week. It's not hard to imagine that maintaining a social media presence isn't number one on your list of priorities. But that's where a digital media agency comes in to save the day.
But what is a digital media agency? And what are some ways to make running a business a little easier?
What Is A Digital Media Agency?
Digital media agencies, also known as digital marketing agencies, are companies that help businesses, both large and small, extend their reach online. They, as the name suggests, market to customers digitally.
Through different (and specific) digital marketing campaigns, businesses can experience unprecedented growth online and off. They help with sound content marketing strategies and help expand your reach. All while crafting a pleasant experience for your customers.
For example, a small business may employ a digital media agency to improve its social media outreach on Instagram or TikTok.
Digital Marketing Examples
What does digital marketing entail? Here are some key examples of what digital marketing agencies work with daily.
Social Media Marketing
At Sprinkles Media, we're always warning businesses that ignoring social media as a viable marketing tool is a massive mistake. Social networks like Facebook, Instagram, Twitter, and LinkedIn are goldmines.
When a company has a digital marketing strategy focused on social media management, great things can happen. Businesses can more easily connect with possible clients, and you can offer promotions through Instagram stories and give a general update about your company.
Good digital marketing harnesses various websites and platforms, helping enhance your messaging and cultivating an audience.
With the proper use of hashtags, captions, and maybe a well-placed filter, your product or service may very well pull in new customers.
Social media allows us to connect; you can use that to your advantage!
Search Engine Optimization (SEO)
One of the most valuable digital marketing tools a digital media agency employs is in-depth search engine optimization. Search engine optimization is also known as SEO.
Organic SEO can help future clients find your website, interact with your business, and eventually find their way into the digital marketing funnel.
SEO bases itself on important, industry-specific keywords that businesses use to attract customers. While keywords exist for everything online, we'll shift the focus to what digital marketers deal with day-to-day.
If you're a home restoration company in Southern California, you'll want to focus on keywords dealing with home repair and other similar concepts. Some good keywords to home in on would be:
- Home repair
- Mold removal
- Fire damage
- Natural disaster
The list goes on. But going down the rabbit hole of industry-specific terms and keywords can produce surprising and satisfying results.
Through keyword research, an SEO expert can then write good copy. Blogs, posts, emails, and other ad copy will entice people looking for specific services to find a company that will help them.
In short, SEO can build a creative bridge in which to connect to customers searching for products and services.
Whether on mobile or desktop, creating a responsive, attractive website is crucial to company success. When an agency develops a website for a business, it opens up valuable opportunities to connect with customers.
Plus, it's always a good idea to update websites that look like they've been collecting dust since the late '90s. If you were a client or customer, would you be thrilled about seeing an out-of-date website?
That's a resounding 'no.'
But website building can be time-consuming and creatively taxing. That's why a good digital media agency can help you put those stresses to rest.
A client must consult with marketing teams about web design, colors, content, and what the ideal experience should look and feel like. A good digital media agency will make the rest happen.
Building a brand is hard work. You must take concepts, principles, and ideas, melding them into one cohesive, detailed message. In short, it's way more than crafting a flashy logo. That certainly doesn't hurt, though!
Branding involves a few key concepts.
Namely, establishing tenets for your business to live by.
For example, who is your target audience or demographic? Is it young urban professionals? Or older suburban homeowners?
The foundation of good branding for small businesses is understanding your brand, so you can better advertise to your audience.
For example, you'll want to work on your brand voice. What does the messaging for your brand look like? How will customers perceive said brand messaging?
Although advertising is a massive field with so many subsets, we will focus on paid advertising efforts.
Paid advertising in digital marketing includes strategies like social media marketing (SMM) and search engine marketing (SEM).
An excellent digital media agency with experience in digital marketing channels will know what platform is best for advertising a business.
Whether it's Shopify, Webflow, or WordPress, digital media agencies will know which platform will help your USP and overall online presence.
With a solid goal, a small business will be a great spot to establish key point indicators (KPIs) and increase website traffic.
Bonus: The Personal Touch
While all of these pillars of digital marketing help a digital media agency and clients achieve goals, a personalized touch goes a long way. For digital media agencies, building long-lasting, strong working relationships should be a priority.
Through weekly calls and regular reporting, marketing agencies can solidify their bona fides. Through A/B testing and refocusing efforts on new strategies, digital media agencies help clients become a strong voice in their industries.
Making A Difference With Sprinkles Media: A Digital Media Agency In California
For business owners, building a brand is hard work. You have to come up with cohesive strategies, build an audience on social media, and drive internet traffic.
With Sprinkles Media, a digital media agency in California, businesses all over the country are in good hands.
We go above and beyond for our clients; we'll handle ads, organic SEO, social media management, and concerted branding efforts.
When you're running a business, it's essential to focus on your customers. Leave the heavy lifting to us.
For more information about our services, including digital marketing consultations and more, get in contact with us!